BONVIVANT's Zarame Madeleine confection emphasizes Japanese elements and sets itself apart from Western styles. The previous packaging was a simple black and white design but proved popular as a gift. We have created this new packaging.
To enhance the image of this confection and increase its recognition as a gift, we introduced a new logo. The logo embodies Japanese-inspired elements and strikes a balance between Japanese and Western influences.
In the packaging, we've incorporated the BONVIVANT color thread as a symbol of unity and connection, representing different elements coming together. The central white portion expresses the texture of the confection and incorporates Japanese patterns.
The series name 'Wa・Bon' is a name that bridges Japanese and Western elements, simple and easy to remember. The packaging is simple and elegant, aligning with both Japanese and French influences.
This confection is currently available for sale, and its flavor has been refined, making it an ideal choice for gifting or enjoying as a delightful treat at home.
